Lead strategy and management of The North Face Climb channel since creation in August 2017. Manage content from creative ideation to photo/video briefing and sourcing, to publishing. Maintain daily calendar, community management and reporting. My goal has been to balance humor and silliness with stories of community, underrepresented athletes, and the moments in between climbing.

Social Lead: Audrey Sherman
Social Manager: Kiyome Okikawa
Content Director: Landon Bassett
Tactical Support: Nicole Schmiedl, Rob Wassmer